This post is about 3 things that every blogger needs to be successful.
1. A Unique Voice
Think about it. There are a million and one blogs out there on the web these days. If your goal is to make money online, start a movement, or give value to the world, who is going to read your blog if you sound just like someone else. I truly believe that everyone has their own value, and their own unique voice and gifts that they can give to the world. Find yours, and get it out there–that is, if you want to stand out. If you want to blend in, then use a generic voice and writing style. Simple as that.
2. Valuable Content that can be Updated Regularly
Search engines love fresh content that is updated regularly. But wait–we shouldn’t really be thinking about search engines, should we? We should write our posts for humans. Google’s algorithm is changing daily, so you want to write great content, and have your audience share that content for you, in the form of tweets, stumbles, facebook likes or telling their friends. I’ll break it down this way for you:
- These days, people have less time and more choices than ever
- The Internet is a crowded place
- People really value their time
- You need to make your content so valuable that people to the time out of their day to mention you to their friends, or to link to your site or blog
That’s all it boils down to. Simple? Yes. Easy? Eh, not really.
Bottom Line: Write your content for humans, not search engines. Try to solve a problem that some people have. Try to be specific. Give good advice. There are different types of value–you can do entertainment value (funny videos or pictures, stories, etc.) It doesn’t always have to be serious. Use your creativity. The one rule of blogging is that there are no rules. My 3 things are just suggestions; guidelines if you will. Follow them. Or don’t.
There is a famous saying, “Rome wasn’t built in a day.” Neither was/is a successful blog. Blogging is a slog, sometimes a grind, and to be successful, you need to spend time on your blog. I think it was Steve Pavlina who said, “Anyone can be a successful blogger. It just might take 5 years.” Or something along those lines. I truly think too many bloggers give up to easily. The typical scenario is this: They publish content for a few weeks, check their stats, see no one is reading, and then give up. Wow! Amazing strategy. Not. Decide now if you want to be a serious blogger. If not, well, find something else you’re good at and interested in.
Things a Blogger doesn’t Need
Now, of course I think there are more than 3 things a blogger needs. But there are also some things bloggers don’t necessarily need. Some are good, some are added bonuses, some are bells and whistles, some are needed as you grow bigger. Remember again, the one rule of blogging is that there are no rules. Your blog is your baby.
But, especially when first starting, I don’t think you need fancy software packages like Boomarking Demon or some other kind of SEO software. You don’t even need hosting– some bloggers use Blogspot or the free version of WordPress. Some people just use Hubpages or Squidoo. Hosting is eventually necessary in my opinion, but you certainly don’t need it right away, or in some cases, at all. Some people even just stick to article marketing.