There are 2 ways to successfully use article marketing and you need to have a strategy for each option. Internet marketers fail because they don’t grasp the difference and use one technique for both.
Here are the 2 strategies and how to approach each one:
Gain Quality Backlinks
This requires submitting unique content to the major Article Directories like EzineArticles.com, Go.Articles.com etc and ones with a high page rank. Although you want to use EzineArticles, the trick is to be random with everything you do so mix it up. You also want to mix up your links to home page and internal pages… and alter the anchor text ie. use website address, keywords, LSI keywords etc. For recognized backlinks, you want to keep your content 100% unique when Google first sees it… that’s the key “when Google first sees it”. After Google indexes it and sees traffic going to it you can then reuse the article by spinning it and using on less important sites and/or mass submitting it for traffic.
It is up to you as to how “unique” you want to be… the minimum you want to change an indexed article/blog post/web content is 30% so rewrite the 1st paragraph, last paragraph and change some wording in the other paragraphs. You can use Article Spinning software to help with this by rewriting once and turning into 10 to hundreds of unique articles.
TIP: Publish unique content on your site first or premium Article Directories. Once it has been indexed by Google and they see some traffic and links going to it, spin it and publish in article directories.
TIP: EzineArticles.com has quite strict guidelines… and that’s why Google loves them! They won’t accept a lot of spun content so you need high quality, original content for them but it is definitely worth it.
When you are using Article submissions for traffic you want to submit to as many directories as you can. You are not concerned with duplicate content as you are not wanting links so mass submits your article to as many directories as possible. An automated article submitter save you a lot of time.
TIP: Although you are mass submitting you still want to use high-quality content to encourage click & therefore traffic… if your article isn’t very good who is going to click on the link to your site to read more?